About the Project
The goal for this project was to create a four-page newsletter layout from a selected category. Pets (including magical ones) served as the basis for my subject and a number of requirements needed to be met, such as a masthead and headlines, drop caps, headers and footers, text wrapping, and photo captions. Among the challenges was the use of only two spot colors throughout the entire design. Images were to be hand-drawn as photo indicators and tinted in the color palette. Through the making of this project, I learned a great deal about page layout and standard practices for article production.
Through the Process
My design centered around the idea of griffin riding as a competitive sport and featured various attributes of the animal. To utilize the page spread, I placed open wings at its center, allowing them to flap with the movement of the page. Drawings that pertained to each column were positioned within and around the text, offering visual aid and interest. The masthead, as the main typographic element, used postive and negative space to show its namesake within the letters.
This was a challenging and creative project that let me take my first steps into professional layout design. Page mapping, color usage, graphic elements, and artistic skill were all tested, stretched, and improved. The end result is a newsletter that any animal lover would be eager to flip through.
